May, 2010

UK, May 25. 2010 - The British Marine Federation has created a website of events, activities and holidays on the UK’s waterways and beaches.

The online portal features almost everything  needed to explore rivers, canals, lakes and coastline.

The site aims to raise the awareness of boating, breakdown the barriers to entry and, most importantly, encourage regular participation in boating. 

Marketing manager, Hayley James, who is leading the project said: “With On The Water we aim to inspire people to go boating more regularly and, importantly, provide them with the information, resources, advice and ideas they need to achieve this. 

“People love the anticipation and excitement of boating but it’s the active lifestyle combined with the relaxation and escapism that keeps them coming back. 

“Through On The Water we need to show that there are many forms of boating and there’s something for everyone, whether it’s an adrenaline pumped race through a rapid kayak course or a slow Sunday meander up the river.

For more information on events visit http://onthewater.co.uk/boating_events/whats_on_calendar.aspx

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